What is Digital Marketing? A complete defination of digital marketing.


DIGITAL MARKETING - one of the most mentioned marketing slogans.

Everyone talks about digital marketing and is praised by experts because it's a way to grow an online business.

Universities are announcing their new digital marketing courses as another big thing, and overall user demand for digital marketing is growing.

We have been in the digital marketing business for over ten years, and with this introductory guide you will learn what digital marketing is and how it works.

We will analyze different channels of digital marketing, examine different types of digital marketing and show you examples of how they can work together on a digital marketing strategy. Our goal is to help you understand the true importance of digital marketing and equip you with the knowledge and resources you need to build your digital marketing skills.

So if you are new to digital marketing and looking for a simple and clear definition of digital marketing, this is the ideal guide for you.

What is digital marketing?

 Digital marketing is a form of marketing for the promotion and sale of products or services on the Internet. It is the process of using various online marketing channels, such as search engines, social media networks and email, to reach your target audience.

Through digital marketing, you can find people who are interested in what you offer, keep them engaged and build trust in your brand.

Digital marketing takes many forms, the most important of which are website marketing, search engine optimization, content marketing, PPC advertising, social media marketing, email marketing, video marketing and affiliate marketing.

How Digital Marketing Works?

The way digital marketing works is simple. You must first define your digital marketing goals, which is what you want to achieve in digital marketing. Some common examples are: raising market awareness, increasing sales, or improving your community.

Then you need to decide which marketing channels will help you achieve your goals. For example, if your goal is to make big sales, then a good starting point is to run paid campaigns on Google and Facebook.

To make it easier to manage the entire process, you can create a plan that determines how much you spend, defining your target audience, defining performance metrics, and other information to help you manage the process. It is part of a digital marketing campaign. Don't worry if it's confusing now, at the end of this post is a more detailed example of how you can create a successful digital marketing campaign.

Digital marketing channels

Before you can create your first digital marketing campaign, you need to know the different marketing channels and how they work.

Digital marketing has grouped many channels into two main categories.

Online marketing channels and offline marketing channels. The main difference between the two is that online marketing channels are based solely on the Internet, while offline marketing channels refer to digital devices that may not be connected to the Internet.

Online Marketing Channels:

  1. Website Marketing
  2. Search Engine Optimization
  3. Pay-Per-Click Advertising
  4. Content Marketing
  5.  Email Marketing
  6. Social Media Marketing
  7. Affiliate Marketing
  8. Inbound Marketing
  9. Mobile Marketing
  10. Video Marketing

What is a digital marketing strategy?

A digital marketing strategy is a detailed plan of how you will use the various channels of digital marketing to achieve your business goals.

When designing a digital marketing strategy, you need to think about what channels you should use, the resources (people, time and money) that should be allocated to each channel, and what to expect from the results.

A common mistake made by many digital marketing managers as small business owners is that they try to implement everything at once and have no results at the end of the day.

This may be because they do not have the necessary skills to run digital marketing campaigns or because they spend their budgets on channels that do not suit their business.

Example of a Digital Marketing Strategy

While each digital marketing strategy is unique and based on the specific needs and purpose of the business, you can read an example below to help you understand how all marketing channels work. it can go to a common goal. Example: A digital marketing strategy for a company that sells digital products (online course, ebook, etc.).

Step 1: Website - The first step is to create a website that is fast and mobile. The website must have multiple landing pages (eg sales pages) in order to present the company and its products.

Step 2: SEO
- The next step is to perform an SEO audit and determine which areas need to be optimized for SEO. Technical SEO should be addressed first, then in-page SEO and finally off-page SEO. Step 3: Content Marketing - Based on the results of the complete keyword research and SEO Audit findings, you need to create a content marketing plan that includes:

  • What kind of content will be created for the site (texts and videos)
  • When to publish (publish calendar)
  • How to promote it (may include social media channels, email and PPC campaigns).

Step 4: Social Media Marketing - Use all social media marketing campaigns to improve market and sales awareness. Identify which social media channels are appropriate for your business marketing (based on customer profile) and create a scheme for publishing content across networks.

At the same time, start building lists of influencers and other people who are likely to be interested in your products or share your content on social networks.

Step 5: Email Marketing - Start by creating an email list with multiple CTAs on your site and social media channels. Your first goal is to get people to sign up for your newsletter or sign up to download free material or sign up for free trials.

Create several email marketing paths to get your customers "pushed" from the awareness phase to the conversion phase.

Step 6: Pay-per-click advertising partner with the above activities Set up an AdWords campaign targeting people searching for Google-related keywords and remarketing campaigns on Facebook so you can track users who visit your site, try, but don't convert.

Step 7: Video Marketing - Part of step 3 above is to determine what topics / keywords you can do to embed the video. Publish your videos on a dedicated YouTube channel, Facebook, Instagram, and any other platform you target with your campaigns. For each video, create a blog post on your site and insert a video with embedded text.

Step 8: Mobile Marketing - Consider creating a mobile app that users can download from the App Store that includes your latest news and ways people can access your courses through your app.

Step 9: Measure and analyze your results
- Make sure you have Google Analytics properly installed and configured, and that you are accurately measuring the effectiveness of the campaigns listed above.

Create an Excel spreadsheet and add details about each campaign by cost, number of visits, number of conversations, reaching people, etc.

The above is just a summary of what your digital marketing strategy should include. If you are a small business with limited resources, you usually cannot create the whole plan from scratch.

All you have to do is go step by step to get started with web, SEO and content marketing.

If you manage it for several months, you will gradually see an increase in traffic and revenue, and you can add more tools to the mix. 

What is the role of a digital marketing manager?

The task of a digital marketing manager as a digital marketing consultant is to create a well-defined digital marketing strategy. Its task is to decide which channels to use, where the budget should be allocated and in what order.

DMM also has a responsibility to manage the work of other managers and ensure that everyone works for the same goals.

A typical "digital marketing team" has the following characteristics:

Digital Marketing Manager

A person with skills and good knowledge in the field:

  • SEO
  • Social media
  • Content marketing
  • PPC advertising

SEO experts are not digital marketing managers. The digital marketing manager has a broad knowledge of ALL digital marketing channels, not just SEO. The most successful digital marketing managers have experience with SEO and experience with other marketing channels.

Internal marketing manager

The content marketing manager is responsible for creating and implementing a content marketing plan. It is the person who decides what kind of content to create and what channels to use.

Social media manager

The social media manager is responsible for promoting the company through various social channels. He works hard with the content marketing manager to get the right content to the right people at the right time. SEO manager

Depending on the team structure, you may decide to have a dedicated SEO manager to assist your digital marketing manager with SEO-related tasks.

PPC manager

The PPC manager is responsible for running paid campaigns on various platforms, especially Google Ads, Facebook Ads (including Instagram) and Bing.

PPC managers can be certified using Google Ads or Facebook, which is one way to prove their qualifications.

Email Marketing Manager

The task of the e-mail marketing manager is to ensure that all e-mail leads generated by all other channels are routed to the appropriate e-mail paths that ultimately lead to conversations.

Every time you send a newsletter there is no email marketing. The right email marketing campaign will turn customers into customers, so you need to have a dedicated manager who will monitor these activities. 


Digital marketing is more about internet marketing and other electronic devices. It is not a process, but it consists of a number of sub-components that you can use depending on what you want to achieve.

Not all methods work for all businesses, so it's important to create a digital marketing strategy that details how you will use each process.

A digital marketing manager is the person who is responsible for overseeing all digital marketing activities.

He must have a comprehensive knowledge of how the Internet works in order to decide which marketing activities are most suitable for the project. Other typical members of the digital marketing team are content manager, SEO manager, social media manager, email marketing manager and PPC manager.

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