How to run ads on google

Google is the internet. It’s the first thing we reach for when we want to know something, and it’s the easiest way to find any piece of information, entertainment, or anything else. So it should come as no surprise that Google also has a massive advertising platform—one of the best in the world. If you have a business or are an individual looking to promote something online (such as a blog), you probably have considered advertising on Google at one point or another. In this guide we'll discuss everything from creating an ad campaign and writing effective ads all the way through measuring your results and optimizing those campaigns so they perform at their peak potential!

Create an account.

To get started, you'll need to create an account on Google Ads.

To do this, go to and click "Sign in." If you already have a Google account, sign in with it; otherwise, scroll down and click "Create account." Fill out your profile information (name, email address), add a business name if applicable and enter your location(s). You can also add up to three websites or domains where you'd like the ads to appear when people search for keywords related to your products or services. It's important that this information is accurate; once it's set up here it will follow through across all of Google's advertising platforms like Gmail as well as other searches outside of its own site.

Once everything is filled out correctly—and feel free to take some time on this step!—click "Next" at the bottom of the page until prompted by an "I Accept" button on screen before clicking through another few pages until you see something similar:

Take the leap.

Now that you have a better understanding of Google Ads, you may be wondering what it would look like to run an ad campaign and begin driving conversions. If this is the case, the first thing to do is open up your Google Ads account, navigate to the “Campaigns” tab and select “Create Campaign” from the drop-down menu at the top of your screen.

Once your campaign has been created, it's time to determine how much you plan on spending on each ad impression (known as cost per click). This will help determine where in your customer journey they're going when they see an ad—and how valuable it ultimately is for them. For example, if they're just looking at an article about running but haven't taken any action yet other than reading through a few paragraphs of text, then their CPC would probably be lower than someone who's made it through all three pages of content before clicking through! Once again: These metrics are crucial so we can evaluate our performance later down line!

Set your budget.

You should also set your budget. How much are you willing to spend? This question is especially important for a new business or product, since you don't know how successful it will be.

You don't have to worry about losing money on this type of ad and still making something from it because when the ad is clicked, Google will only charge you if someone clicks through the ad and visits your website.

Choose where and when ads appear.

When it comes to where you want your ads to appear, there are a lot of options. You can choose to target search, video, or display ads (or all three!). And if that's not enough control for you, you can also manually enter the location and language settings for your ad placements.

Select the right keywords.

To make sure your keywords are relevant to the audience you want to reach, select those that are:

  • Relevant to your business. For example, if you own a pet store and want to offer free adoptions next month, don't use 'free adoptions' as a keyword. Instead, try something more specific like 'adoptable dogs in New York City.'

  • Relevant to the type of ad you're running. If you're promoting an online course on how to start a business using social media marketing channels, include words like “social media,” “business” and “marketing” in your keyword list.

  • Relevant to the type of offer being made. If the content of your ad is about getting started with Instagram for small businesses (which tends toward general tips), then keywords like “Instagram for small businesses” or simply just "Instagram" will work well here since they're broad enough yet specific enough at the same time

Write a great ad.

Write a great ad.

You know you want it, but how do you actually get there? The secret lies in the words you choose and how they're arranged. The right blend of keywords and phrases can make or break your ad, so use these tips to write an effective, engaging text that will grab attention and drive conversions:

  • Focus on one idea in each sentence. This is called "focus" or "conciseness." It's easier for people to understand what's being said if each sentence focuses on one idea (a problem or solution). For example: "We offer products with value, quality and style!" instead of "We have great prices for our customers!"

  • Use short sentences when possible—the shorter, the better! Short sentences are easier for people to read than long ones because they're less complicated. Try using fewer words rather than more when possible; this will help keep readers' attention focused on the topic at hand instead of getting distracted by unnecessary details or tangents that aren't relevant to their needs at this point in time (that is what we call being concise).

Measure your results.

  • Measure your results. Google Analytics is the most powerful and free tool for measuring your ad success, but if you're not using it, there are other options available like Facebook and Twitter Analytics.

  • Use a goal. If you want to track impressions or clicks as indicators of performance, always use a goal so that your data is accurate.

  • Define what success looks like. When setting up an advertising campaign with Google AdWords or other platforms like Facebook Ads Manager or Instagram Ads Manager, consider how many conversions or sales you want per day/week/month etc., and create goals around these benchmarks for each campaign type (search ads vs display ads vs mobile app installs).

Advertise on google and grow up your business

The world's largest search engine, Google, is also one of the most effective ways to advertise online. If you are looking to grow your business or product brand in any way, running ads on Google can help you achieve this goal.

Google Ads can be used by both small businesses and large enterprises that want to expand their reach and increase sales. Here are some tips from an SEO expert on how you can use Google Ads effectively:

  • Create a campaign for each ad group - When creating campaigns for your ads on the platform, it's important to create different campaigns based on each ad group instead of putting all of them into one broad campaign like “Products” or “Services” (for example). This will allow you optimize each campaign accordingly by setting up goals for each individual ad group. It also enables you to track which type of campaign works best with different audiences so that when making future changes or adding new products/services later down the line; they get equally distributed between all existing advertising efforts at that time


Advertising on Google can be a great way to grow your business, but it’s also important to keep in mind that there are many factors that go into a successful campaign. You’ll need to set aside some time and money before you start seeing results—and even then, you may not see them right away! But if you follow these steps closely, we promise your ads will be seen by more people than ever before.


Post a Comment

Post a Comment

Previous Post Next Post