An email list is one of the most effective ways to grow your business. Whether you're an entrepreneur, a business owner, or a marketing or sales professional, you can benefit from having a presence on social media and email. You can use these platforms to build your audience, promote your products and services, and stay in touch with your existing customers. Your email list is the key to all of this. It allows you to connect with your audience and provide value. It also allows potential customers to find you and learn more about what you offer.
So how long does it take to build an email list? How quickly can you get started? Let's dive in and find out.
The Basics
While it takes a little bit of time to get started, the basic building blocks are quite similar to other websites. You'll want to pick a theme for the site, decide on the platform that you'll use to run it (most likely WordPress), and then begin populating it with content.
You can use a tool like Google Analytics to track the performance of your site and see the results of your content initiatives. You'll be able to find out how many people are visiting your site, how long they're staying for, and what pages they're reading. Using this data, you'll be able to prioritize content and determine what's working and what needs to be changed.
Steps
Taking the time to set up your email list with a tool like Aweber or MailChimp is the first step in the right direction. These platforms make it very easy to get started and allow you to focus on growing your business. When it comes to getting your email list set up, you'll want to work with a partner who's familiar with digital marketing and understands the many intricacies that come with getting setup in this way. This person should be able to take care of all the technicalities so that you can get on with the business of growing your audience.
After you've gotten your list set up, you'll want to begin sending out occasional emails. Even if you don't sell anything directly from the email, you'll still benefit from the engagement that you're generating. The more relevant and interesting that your emails are, the greater the engagement. Make sure that you tailor your emails to match the interests of your audience.
Ansible
Ansible is yet another tool that can be used to build and administer an email marketing campaign. As the name suggests, Ansible makes it simple to send out emails that look like they were custom-built for that particular audience. This type of automation can substantially cut down the time that it takes to send out those emails. In addition, you'll be able to maintain complete control over every aspect of the campaign. If you're looking for a tool that will greatly reduce the amount of time that it takes to get started and able to provide fully-customized emails, Ansible could be the answer.
Ansible comes with a wealth of features and is a popular choice among those who want to get an email marketing campaign up and running quickly. If you're new to email marketing or simply looking for an easy way to get started, Ansible could be the tool for you.
Infusionsoft
If you've been around the block a few times and are looking to grow your business, you might consider investing in a tool like Infusionsoft. This tool can be used to construct email marketing campaigns in an easy and effective manner. You'll be able to integrate social media platforms like Facebook and Twitter into your campaign so that you can capture social media users as well as email subscribers.
The advantage of having a tool like Infusionsoft is that you don't necessarily have to have a technical person on your staff to set it up. Even non-techies can get everything done through the simple click of a button. Just make sure that you engage with the tool frequently so that you can maintain control over your email marketing and social media campaigns. If you're looking for a fully-integrated system that can be used to grow your business quickly, Infusionsoft could be the answer.
GetResponse
Finally, for those of you who want to get an email marketing campaign up and running but don't have the time to learn complex tools like Infusionsoft, GetResponse is probably the best choice. This tool is very similar to Infusionsoft in that it provides a fully-integrated solution for building and managing all types of email marketing campaigns. Like Infusionsoft, GetResponse provides a drag-and-drop interface which makes it easy for non-techies to get started.
One of the major differences between these two tools is the pricing. GetResponse is priced higher than Infusionsoft, but for those of you who want to get an email marketing campaign up and running quickly, it could be the perfect solution.
No matter which tool you choose, make sure that you keep your email list secure. Having a random stranger have access to your email list is a potential risk that you shouldn't take. Never share your list with anyone unless you know them personally and/or believe them to be a trusted party.
Final Takeaway
So, what can you take away from this? Simply put, if you want to grow your business quickly, you need to set up an email list. The tools that we've discussed above will make getting started easy and straightforward. From there, it's just a matter of creating relevant and interesting content, and waiting for people to come to you.
In the next section, we'll discuss some of the major players in the affiliate marketing space and how to become a successful affiliate marketer.
The Biggest Players
There are numerous players in the affiliate marketing space, and they all have differentiating factors. Some of the biggest and most well-known brands include Amazon, Apple, Netflix, and Google. While many large companies dominate the affiliate market, for those of you who want to get started, it might be a good idea to look for smaller, niche brands that you can promote.
There are also numerous tools available to help you find and connect with these smaller brands. You can use platforms like Wolfram Alpha to search for brands that are relevant to your niche. Alternatively, you can use Google Preferred marketplaces to find relevant, small brands.
The Differentiator Between Amazon and Apple
You'll often hear people discuss the differences between Apple and Amazon when it comes to e-commerce. While the platforms are quite similar, there are a few key differentiators that you need to be aware of.
First, Apple has created an ecosystem of users who visit only Apple Stores and make only Apple purchases. If you want to get a head start in the Apple space, make sure that you engage with only Apple users. You can also use tools like Wolfram Alpha to find relevant, local Apple stores. When you've found one that suits your area, be sure to visit it often so that you can get the most out of your experience.
Unlike Apple, Amazon does not have a pre-defined customer base. This means that you can market your product on Amazon and still attain a potentially large audience. If you've ever shopped at Amazon, you'll be familiar with the many different categories and products that they offer. To find products that are relevant to your niche, use the Amazon Keywords Discover tool. This tool can be accessed from within the Amazon Associates dashboard. Simply log in and begin searching for relevant keywords. You can choose to display your product listings on any device, including mobile phones.
Once you've found a product that suits your niche, you can begin to build a team of affiliate marketers who are actively looking for relevant products that they can promote on your behalf.
What Is Affiliate Marketing?
In its most basic form, affiliate marketing is a type of revenue sharing in which you promote products and services of various companies. When a visitor clicks a button to take them to a merchant site, you're rewarded financially for that click. You don't necessarily need to make a purchase to earn money through affiliate marketing, but you do need to promote products and services that are relevant to your niche. For example, if you're an attorney who specializes in entertainment law, you might choose to promote a podcast or video seminar on that topic. You'll then be able to connect with potential clients who are searching for that type of content.
If you decide to go this route, make sure that you focus on becoming an expert in your industry. Understand the ins and outs of your niche, and once you're confident that you've got it mastered, jump into the affiliate marketing space.
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