How to do keyword research (2023)

IF you want to know that what is a keyword research tool than you are at right place. You've just come up with a brilliant idea for a blog post. You know it's going to be great! But then you realize that no one is going to read it unless you find some way to get them interested. And while there's no magic formula for coming up with awesome content ideas, there are some pretty solid ways of making sure that people will actually want to read what you write.


  • Brainstorming is the first step in keyword research.

  • You need to brainstorm with a group of people—either your team, or other people you find on the internet who are interested in the same thing you are.

  • Brainstorming is not an exact science. It doesn't have one right way to do it, but there are some guidelines that can help you get started:

  • Use general terms like "buy" and "sell" at first; then refine them as you learn more about what people actually want from your website

  • Come up with all sorts of different words and phrases while trying not to get caught up in specifics like whether or not they're SEO

  • -friendly (that comes later)

Ask the experts

When it comes to keyword research, you should ask the experts. Why? Because they have a thorough understanding of their field and are likely to know more about your target audience than you do.

Ask your customers what they want and need in a product or service you offer.

Ask employees how they would describe the products or services that they work with on a daily basis (i.e., “We sell computers”).

Ask friends and family members what words best describe the things you do (i.e., “I work at Starbucks”).

Search for keywords using Google AdWords' Keyword Planner tool directly from its website by going here: If none of these options are available to try out some ideas first hand, then go ahead and just type any terms into Google Search!

Use a keyword tool

A keyword tool is a program that helps you find keywords to use in your SEO strategy. It does this by conducting a search for relevant terms and collecting the data to show you what words people are using when they search for things like "SEO company" or "SEO services."

If you want to know exactly how much money someone will spend on SEO services, this is the way to go.

A good keyword tool will make it easy for you to see related terms, too. For example: if someone searches for "SEO company," they're likely going to also type in other phrases like "best SEO companies." You can use these related terms by writing content with them or targeting them with ads that show up on Google Search. This should be part of any keyword research process because it gives insight into what people are looking for when they visit certain websites or social media platforms (like Twitter).

Look for related keywords

You can also look for related keywords by searching for synonyms. If your main keyword is “hair straightener” and you want to find some more terms, try searching for words like:

  • hair straightener reviews

  • hair straightener brands

  • best hair straighteners on the market today

Use long-tail key phrases

The second is to use long-tail key phrases. These are more specific and usually contain 3 or more words. Long-tail key phrases are more likely to be used by your target audience, and they are also more likely to appear in search results than short key phrases.

Look for relevant words and phrases

If you're struggling to find relevant keywords, try the following tools:

  • Google autocomplete. Type in a word or phrase into the search bar, and Google will show you what people are searching for most often.

  • Google Trends. This shows current and historical data on how popular certain words or phrases are in search results, as well as which ones are gaining or losing popularity over time. It also has some great visualizations that can help you identify trends within your industry.

  • Google's Related Searches feature on a SERP page (see image below). These are related words and phrases that show up next to each other when someone searches for different queries (for example "how" + "to bake" = "how do I bake"). These can give you ideas about what your target audience is interested in learning more about related to your product or service — information that could prove useful when developing content marketing strategies down the road!

In the end, you need to produce content that people want to read.

Keyword research is a process. You begin with a keyword or phrase and then use that as inspiration to create content that gets people interested in what you’re writing about.

But as I said, keywords are not the end goal—they are simply starting points for your content creation journey. You don’t want to write for search engines; you want to write for people.


If you want to write content that people want to read, then it's important that you do your research. Not only will this help you find what people are searching for, but it can also help you create more targeted content that appeals specifically to those topics and interests. If done correctly, keyword research can be a valuable tool for your marketing efforts!

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