If no one knows your product or service, you are unlikely to be successful in business. Thus, marketing is an essential tool in any business, regardless of its size. In this digital age, having strategies and campaigns that increase sales and retain customers is a must. Part of this strategy is the use of small business marketing apps.
Regardless of the platform, apps are now fundamental to all kinds of marketing initiatives. The good news is that these apps are generally free or cheap, and the only investment you need to make is the time to use them to your advantage. Apps can provide extensive and detailed information on trends, customer reactions to products or services, and peer-to-peer sharing of best practices.
Everything else – maintaining high standards, treating your employees and customers with respect, promoting honesty and integrity in transactions, and wisely managing the company’s long-term development – is up to you. Here are some of the best small business marketing apps that are sure to help you move forward on your path to success.
1 – Buffer
Anyway, social media has become the main advertising tool for small businesses around the world. But sharing on social media can be a time consuming task. Buffer integration with sites like Facebook, Instagram, Twitter, Pinterest LinkedIn allows you to access your accounts from one place to automatically program the content you want to share at specific times and intervals and in any way that suits you .
You can customize your own messages to reach your subscribers at the same time, or stagger and refine your content to reach different audiences. Depending on the size of the company, you can choose a free plan or a payment plan for professionals or small businesses, for $ 150 or $ 1000 per year, respectively.
2 – Bitly
Do you hear those long text links? Get rid of them with the Beatles. The app allows you to shorten and customize your links to increase clicks by tracking who is doing what and when. Check channel data, find social metrics, understand when and where your audience is most interested (all from one board).
Connect your social media to easily share via Bitly on social media, SMS and more. The app allows you to collect performance information and optimize your efforts to adapt to the needs of your audience. Bitly Enterprise users can also get more information from their account by changing groups and managing user rights, all from their phone.
3 – Canva
With web marketing, a great illustration or infographic can generate a lot of interest in your company. Canva makes it easy to create any type of visual graphics on your phone, and the app lets you post your images to social media.
It has a very complete editor with which you can create Instagram stories, videos, logos, posters and books, among other resources. Design everything from social media covers to logos and banners for Facebook, Pinterest and Twitter.
This app is specially designed for business owners who want to manage their Yelp pages. Yelp has become a one-stop barometer for small businesses, responding to millions of queries every month and displaying business reviews with constantly updated rankings. It is important to get stars.
With the Yelp Business App, you can customize your business profile, see your business qualifications in real time, track visitor and potential customer loyalty, read comments and answer customer questions in a public or private way, manage your business photos, view reports about ad clicks and report comments and messages.
5 – Mention
This app allows you to track your online reputation so you can get the most up-to-date information about your business or your competitors. Mention sends you an alert every time someone says something about your business and allows you to answer questions, counter negative comments, and show customer appreciation. Create alerts for your company name, brand, competitors and online mentions.
The app is also useful for collecting statistics and collaborating with your team. Not only can you monitor mentions in real time, but you can also use the app’s anti-noise technology, sentiment analysis and priority inbox to filter out unnecessary content and focus on using social media. respond appropriately to important comments. You can also retweet a positive mention or share articles on Facebook.There are several tiers of free and paid plans.
6 – Clover
Buy 12 and get one for free: This is the oldest marketing ploy to get people to come back for your product or service, be it a pizza or a spinning top Free because everyone loves something free. Together with participating vendors, Clover uses an old digital punch card wallet and works great to save points and earn cash rewards. It is much easier to trace than a fragile card in a wallet that can be lost or destroyed. Clover helps customers keep track of how many items they buy in order to get something for free later. When your customer signs up for one of these promotions, Clover lets you track your purchase.
7 – GetResponse
The GetResponse mobile app works in conjunction with the GetResponse email marketing platform as you travel. It allows you to manage your email marketing campaigns, collect leads, and monitor statistics. You can create and send emails, manage your list, track the results of your most recent email promotion, view a dashboard with statistics, and analyze your click-through rate. The app allows you to view individual emails in a series of automatic replies, as well as previous emails.
8 – Hootsuite
With HootSuite, you get a complete social media management app that allows you to create and maintain your company’s social media profiles across multiple networks. You can manage multiple social media accounts on Facebook, Instagram, Twitter, YouTube and LinkedIn, schedule multiple posts for multiple occasions, schedule posts automatically, follow your brand on Twitter and Facebook, get notified if your brand is mentioned, shorten links from Ow.ly and track click statistics.