Backlinks play a vital role in the SEO of a website. Google attaches great importance to external links pointing to your pages because it sees them as an index of the relevance of your content. For some SEO specialists, backlinks account for 70% of the SEO of a web page. But many webmasters ask themselves this question: how to efficiently generate backlinks? We present to you in this article 9 original and efficient techniques to generate backlinks.
1: Analyze the backlinks of your competitors
Let’s face it straight away: there is no point in analyzing the backlinks of all your competitors. It would take you too long. Target your main competitors, that is, sites that have targets and positions similar to yours. Focus your attention initially on your top 5 or 6 competitors. Once you have selected the main competing sites, use SEO tools to analyze their links in detail. In detail means: analyzing the links, their weight, their anchors, their diversity, etc. There are tons of SEO tools to do this job. We quickly present to you the tools that we think are particularly well designed for analyzing backlinks:
- Majestic SEO, a reference tool for any self-respecting webmaster.
- Ahrefs, Majestic SEO’s main competitor. Very complete in its paid version.
- Semrush: with this tool, you can download the list of all backlinks from a competitor site in Excel or .csv format. The tool offers tools to filter links (for example: display only “do follow” links) and other interesting features in a growth hacking logic.
Tip: remember to compare the results on your competitors provided by these tools with your own links (downloadable in .csv from your Google Search Console account). To learn more about analyzing your competitor’s backlinks, read Robbie Richard’s comprehensive blog post.
2: Determine the potential of a backlink
From an SEO perspective, not all links are created equal. In this area, as in others, quality must take precedence over quantity. What is a quality link? Here are the main criteria:
- Links must come from quality and well-referenced sites. To know the value that Google attributes to a particular site, analyze its PageRank. But beware, the PageRank is an increasingly less effective indicator for knowing the quality of a site. Here are other indicators to know if a site is relevant or qualitative (which, for Google, is the same): Alexa ranking, number of subscribers on social networks (Facebook, Twitter, G +), activity of the site (when was the last article published?), the number of broken links, etc.
- Links must be contextualized. An Auto-Moto site that points to your musicology site will have little SEO value, even if the Auto-Moto site in question is well referenced.
- Your links should be diverse, that is, come from different sources. If for example, all your links come from blog comments, Google will tend to understand the manipulation and devalue your links. You must generate or have links from blog comments, forums, guest articles, social networks, etc. So you need to have several backlink building tactics.
3: Post a comment on blogs or forums
The real problem with backlinks is that you don’t create them. You don’t really have the hand. Generating backlinks is mostly done indirectly. Example: create quality content that will tend to be picked up and linked. On the other hand, posting a comment on blogs or forums is a more direct technique. The idea is simple: you write comments yourself at the bottom of articles or in forums by placing a link as if nothing had happened. The comment serves as a pretext.
Your comment must be relevant, otherwise, the webmaster risks sniffing out the manipulation. In these cases, it will remove your comment or link. You must bring real added value to your comment. In addition, as we have already said, a link must be qualitative to have SEO weight. In this case, you must:
- Post your comments with your links on blogs or forums that relate to the topic of the page you want to link.
- Post your comments on quality sites or forums.
Be careful not to overuse this technique. Again, remember that your links should be diverse and come from a variety of sources. Links from blog or forum comments should not represent more than 25% of your backlinks.
4: Contact the webmasters who use your images
A good number of webmasters and content writers on the internet use images that do not belong to them to illustrate their site or article. The practice is very widespread. The idea here is to spot the sites that use your images and to email the webmasters of the sites that use your images without indicating the canonical link of the image. In your email, remind webmasters that the image is yours. Rather than asking them to remove the image, ask them to fill in the image link (a link that takes you back to your site). In general, webmasters are very responsive and play along (for fear of legal action!).
How to identify the sites which use my illustrations?
You may be wondering: but how do I identify the sites that use my photos? Good question. In fact, there are several techniques. You can for example use software like TinEye. But there is a much simpler solution: Google. Here’s what to do:
- On your website, right-click on your image and choose “open in new tab”. A new tab appears in your browser with your image.
- Open a new window in your browser and go to Google Images.
- Drag and drop your image into Google Images. Google will present you with a list of sites that use images very similar to yours.
It’s up to you to identify the sites that reflect your image!
5: Use Google Alerts to Identify Targets
Google Alerts is a service from Google that allows you to receive an email notification (= an alert) whenever content that interests you is published. You can use Google Alerts for several reasons, but one thing is certain: Google Alerts is a very relevant tool for generating links.
Here’s the idea: You ask Google to alert you whenever someone mentions your name, site, or brand in content. As soon as you receive an alert, contact the webmaster of the site that posted the content and request that he links to your site on his article (if he has not already done so). It is a very little-known technique, much more original and promising than the classic yearbooks.