What is website traffic for its owner?
The answer to this question depends on the purpose for which the web resource was created. For some, the number of visitors is a real indicator of a brand’s popularity, for others it is an increase in the site’s profitability, and for some, it is just a reason to be proud of their success in the info business.
But no matter how the owners of web resources estimate this indicator, you need to increase it. And how to do it? Ways of the sea. You just need to be able to choose the right one. And this is not as easy as it seems. In order, for example, to increase the attendance of the forum about fashionable electronic devices and the forum devoted to the study of the influence of magnetic storms on the surface of the sun on the sexual activity of woodlice, completely different strategies will be required.
Consider the options available today for owners of the web resources that can provide an increase in website traffic. They can be either paid or free. But you should not get attached to this, since where free methods work, paid ones may not have the same effect, and, accordingly, on the contrary, there are cases when free methods are used – that water is pounded in a mortar.
Social networks: how they can help increase website traffic
Registration in a social network (and more than one) is, one might say, the direct responsibility of every member of modern society. Here a huge number of people spend most of their free time. So why not use this tool to increase the number of visitors to your site.
Social networks provide a lot of opportunities to provide an increase the site’s visibility. There are various ways to attract visitors from social networks.
For example, a very effective option is to create thematic groups on social networks that “revolve” around your web resource. It is enough to attract people from the target audience here, and they, like a magnet, will attract more and more new visitors to the group. Successful promotion of a group and a website on a social network can be compared to an exponential progression – one person brings two new visitors, who, in turn, also attract n-th number of users, as a result, traffic grows like a snowball.
However, in order to ensure an increase in website traffic with the help of groups and communities in social networks, you need to be able to correctly determine which users belong to your target audience. And sometimes it is not so easy to do it. So, it very often happens that a person in real life and a person in a social network are two completely different personalities.
An equally effective tool that provides an increase in site traffic is various thematic forums. Here users gather by interests, looking for useful information, goods, or services. Compared to social networks, such resources dedicated to a specific topic attract, in most cases, users interested in a specific topic.
That is, almost any forum user is a representative of the target audience you need. In addition to the fact that you will ensure an increase in the number of views, the likelihood that a user attracted to the site will perform the action you need (buy something, register, etc.) increases many times over.
Announcing new articles
Announcement of new publications and some events related to your site or the company as a whole will help to get a significant increase in site visibility. Where to post announcements? There are no problems with this today:
– firstly, an excellent platform for this is all the same social networks (Odnoklassniki, Facebook, Vkontakte) and thematic forums. You can post information about new publications both in your own groups and in other thematic communities and associations. If you make the announcement “tasty” and attractive, then transitions to your site are guaranteed. You can entrust the preparation of announcements to specialists in this field;
– secondly, there are a lot of specialized services for posting announcements on the Internet. Among them, there are both paid and free services. If you correctly organize your campaign and place high-quality, attention-grabbing announcements, then an increase in traffic to your site is guaranteed.
– thirdly, as an option, you can exchange announcements with friendly sites. This, of course, will not suit everyone, you will not post information about a competitor company. Here you should look at the specifics of the site and the goals for the implementation of which it was created.
Attracting visitors to the site using special plugins
A good answer to the question of how to increase site traffic is to use special plugins. They allow you to broadcast information about your site to other sites or blogs, attracting visitors to it. In exchange for this, you will need to ensure that information is displayed with links to other resources participating in the system.
Many people use such plugins as an effective tool for organizing high-quality linking on their resources. Instead of links to other sites or blogs, you can arrange to display links to pages on your site.
Not only unique but also regular visitors
When solving the problem of how to increase site traffic, you should not focus only on attracting new visitors. It is better to build a large audience of regular readers who will bring you regular traffic than to constantly spend money on new visitors.
What else affects the increase in traffic to the site
If your site has pictures (and they are on almost any web resource), they should also be used to attract visitors. How? Very simple. When creating the next page (section), do not be lazy to register all the meta tags of the picture so that they can participate in the search using special services and be indexed by search engines. Pictures can provide good traffic.
You should also pay attention to snippets. How attractive the description of a page is produced by a search engine has a huge impact on generating interest from a user entering a specific query.
What is the attendance without promotion?
The concepts of “traffic” and “website promotion” are closely related. One of the goals of promotion is to increase the traffic of the web resource. At the same time, it is impossible to achieve an increase in traffic indicators without the use of promotion tools. It turns out a kind of vicious circle.
Not all traffic is useful to the site. It is important to be able to isolate from the entire flow of visitors those who will not matter for the success of the site, but on the contrary – can harm it. To prevent this, you should not get carried away with the use of a variety of automated services, of which there are a huge number of them today.