Search engine optimization strategray can be divided into two categories: internal and external SEO. Both strategies are critical to the success of an SEO campaign, but there is a huge difference between them. To understand the difference between the two, you need to understand, at a basic level, how search engine algorithms work. Let’s get this straight.
There are two main groups that search engines pay attention to when evaluating your site compared to other sites on the Internet.
Internal SEO tells us what your site is about (and what it looks like)
External SEO tells us how authoritative and popular your site is.
Simply put, what you are rated for is largely determined by internal factors, and how highly you are rated in search results is largely determined by external factors.
What is internal SEO?
Internal SEO (also known as On-Page SEO or Technical SEO) is the process of optimizing various parts of your site that affect your search engine rankings. This is something that you can control and can change on your site. Here are the most important factors.
Put your keywords in the title tag of each page on your site. There are many recommendations for writing an effective title tag. But we won’t go into that in this article.
Headers (H1, H2)
Headlines are usually the most significant words on a page, and for this reason, search engines give them a little more weight than other content. In this case, you also need to enter the keywords.
URLs (page addresses)
Make sure that your page addresses are CNC (human-readable urls). Consult a professional before doing this.
Alternative text for images
Any content management system (CMS) should allow you to add something called “alt text” to all images on your site. This text is not visible to the average visitor – the alternative text is actually used by screen-reading software to help blind internet users understand the content of your images. Search engines scan images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand the content of your page. And it’s also a good way to promote through image search.
Fast page loading or high page loading speed
Google wants to help its users find what they are looking for as quickly as possible to ensure maximum user experience. Therefore, optimizing your pages for fast loading helps your site to rank higher in the search results.
The content on your pages should be useful to people. It should be easy to read and provide value to the end-user. Google has several ways to evaluate how useful your content is.
Internal links to other pages on your site are useful for visitors, as well as for search engines.
Internal SEO ensures that your site is read by both potential customers and search engine robots. With good technical SEO, search engines can easily index your pages, understand what your site is about, and easily navigate through the structure and content of your site, thus ranking your site.
What is External SEO?
External SEO focuses on increasing the authority of your domain by getting links from other sites. A good analogy to how authority works is this. If you have a tub of rubber ducks (the ducks are your pages) and you start filling the tub with water (the links), all your ducks will go up. That’s how a site like Wikipedia takes up almost all the space under the sun. There is so much water in his tub that if you throw another rubber duck into it, it will come up without any other effort. There is a score called “domain strength”, which shows how authoritative your site is compared to other sites.
How External SEO Helps Your Site’s Ranking
The biggest factor in off-page SEO is the number and quality of backlinks to your site. Here are some examples of how you can create links to your site:
Create content that people want to link to because it’s valuable.
If your content is good, be sure to share it on social networks.
Placement of guest posts.
While the number of links is still important, content creators and SEO experts understand that link quality is now more important than quantity and, as such, guest posts. This is the first step to getting valuable links and improving your external SEO.
How many links do you need for good SEO?
This is a complex question, and it will be based on the domain authority of your competitors, as you want to make sure that you are playing in the same sandbox. SEO experts also used to believe that buying links is the right way to build links; however, Google will now punish you for buying links in an attempt to manipulate the page’s ranking. You can also be fined for sending your links to link directories whose sole purpose is to increase the authority of your domain (black and gray directories). Again, quality trumps quantity when it comes to building links.
Is internal or external SEO more important?
It’s not about choosing between internal and external SEO, it’s like choosing between a foundation or a roof for your home. Both SEO strategies work together to improve your search engine rankings, complementing each other; before promoting a site, you need to refine it.
Just like when building a house, when you first lay the foundation before you build the rest of the house. You may have to perform some operations with your internal SEO from time to time, but as a rule, this happens in rare cases. The balance between these two concepts will help make your site right so that your users can understand it, and search engines will raise its rating.
The opinion of our experts from Digital Marketing Studio::
- Bad internal SEO + bad external SEO = terrible
- Good internal SEO + Bad external SEO = bad
- Bad internal SEO + Good External SEO = good
- Good internal SEO + good external SEO = fine
If your site is bad and people visit it, then don’t expect anything good. But if you have a site in perfect condition, but no one visits it, it is of little use.