The marketing refers to a marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals.
The essence of digital marketing is precision, the key is interaction, and technology is the biggest driving force.
Four models of digital marketing:
1. Digital Branders (Digital Branders)
Commonly found in consumer goods companies or other marketing teams, focusing on building and updating their own brand assets and deepening the interactive relationship with consumers.
They shifted marketing expenses from traditional linear advertising to immersive digital multimedia experience, and established new ways of connecting with consumers.
They reimagine new ways of interacting with consumers, strive to attract new customers for the brand, and increase customer loyalty through multiple experiences.
2. Customer Experience Designers
Use customer data and insights to create a great customer experience. Such companies (including financial services, airlines, hotels, retailers, etc.) often build their own business models around customer service.
By innovating the way of interacting with customers, arousing admiration from customers on multiple touch points, these companies hope to maintain a continuous dialogue with customers and cultivate loyal customer groups.
3. Demand creation (Demand Generators)
(Often seen in retailers) strive to promote online traffic, strive to increase the sales conversion rate of various channels, so as to maximize marketing efficiency and increase the share of wallets.
All elements of digital marketing strategy (website design, SEO, mobile app, social interaction, etc.) are all used to promote sales and customer loyalty. Although they also need to promote interaction through content, their core purpose is to increase traffic and efficiency, not to create a deep and emotional brand experience.
4. Product Innovators (Product Innovators)
Use digital marketing methods to identify, develop and implement digital products and services. These companies interact with customers on digital platforms to quickly gather information, form insights, and shape their own innovation processes.
The marketing team has added value to the company by cultivating new sources of revenue growth. In recent years, the domestic digital marketing market has continued to grow.
With the update and iteration of technology, the traditional resource-driven advertising model is facing a bottleneck, while the connotation and extension of digital marketing continue to expand. Some emerging marketing methods, Advertising technology and marketing concepts are becoming a new driving force in the marketing market.