SEO, also known as SEO for Search Engine Optimization, is the collection of efforts to better position a site or web page in search engine results.
SEO can be worked on at three levels: the optimization of the content of the page, the optimization of links pointing to the page, and the technical elements.
The algorithms of the major search engines are kept secret. However, numerous studies have enabled SEO experts to determine which elements are among the criteria for positioning. Thus, it is possible to optimize a site or a web page so that it ranks higher in the positions.
The first step in SEO work is the SEO audit in order to get an overall picture of the situation of a site or a web page. Then the second step will be to choose the keywords to work on. The subsequent SEO efforts will depend on the audit and the needs of the business.
Content optimization (on-page SEO)
On-page content optimization involves reworking the titles, text, images, and other elements on a page. it makes it more relevant to certain keywords.
Linkbuilding is a very important step in improving a website’s position in the results. Google has confirmed that links are among the three most important criteria of its algorithm.
The technical elements
The technical elements correspond to the very structure of the website, the domain name, the redirects, the code used, the guidelines for the robots, and any other technical elements that may have an impact on the SEO.