(I need to show how to expand my marketing chops, I need to.)
Starting in 2017, I spent about 5 hours a day changing how I search for keywords by using a keyword base system. But 2018 was my journey to 100% performance!
I’ve written extensively about what Google does to update to what people are interested in. But that’s not as intuitive as it seems. All for the best, but also be prepared for the hardest parts of this new world!
Now 2018 has established itself as search engine optimization time.
The trade-off of Google’s special sauce (display ads) allows businesses to monetize keywords up to three times more than a homepage ad. (About half of your cost of the search is paid for the ad!)
This is not a unique practice, but I sure do like to take advantage of this, and I’ve turned to a great resource to keep me informed.
I’ve tested many different advertisements in different combinations, and the results vary widely.
This means that I have more inventory than ever before, but to get an idea of what my next move should be. I think it’s worth the time and money.
Outreach Helps Too
2017’s campaign (which also relied on a keyword base system) was entirely successful, seeing a 4-fold improvement in click-through rate, which is the main key to success. This meant a lot of qualified prospects are my next turn at-bat.
It’s a good thing I’m cautious and choose to visit promotional material listed on my websites because they’re some of the most effective ways to influence SEO (Search Engine Optimization) programs. But why?
We’ve been there; reading a brief email from a cheesy sounding “community engagement coordinator” or reading a poorly phrased letter from the “company marketing manager”. Knowing exactly what you can do to get the most out of SEO is very possible.
You’ll never know what you need to get because this question has never been asked.
It’s time to take it upon yourself to find it yourself. (This isn’t just about the code, it’s your brand)
Without product descriptions?
Wish you could test what your visitors are likely to purchase? My usual marketing strategy has found itself in this sort of predicament.
I’m still not sure, but I’ve learned a lot of valuable lessons (if there were ever any thought processes) about user browsing behavior.
Search engine optimization 2016 added a “Product Snapshot” section to catalog their browsing behavior, so you could see a preview of what your visitors might do next.
Research how users are likely to search and whether they might see value in your brand? (With a “Product Snapshot” survey, you can see these answers.)
That’s not all, SEO is all about site visitors finding the right information.
A study from Yahoo shows that people are more likely to go to your website if you have a page that contains “many words in the title and description of the article, personalized navigation that pulls together a connected list of content to be looked at, a contact form that takes visitors through for answers and to checkout”.
Consumers will make a much better decision on your brand based on how you layout your website and what information you present.
Content Delivery Helps Too
Despite as many doubts as I had about the strategy, I’ve learned more in 2018 than I did in 2017.
Even if you go in without much of a plan, I believe that SEO is easier to do, and doesn’t rely on a ton of paid ads. It’s easier to scale, more relevant results, the answers to the immediate questions you ask, to multiple pre-sent and post-sent questions and studies about the SEO problem.
If you do it wrong, you’ll get in trouble and may even lose your SEO AdSense (as an SEO AdSense Advertiser, I’m required to pass an AdSense review to create my advertisements). That doesn’t mean SEO won’t work.
Search engine optimization is free and measurable, and it’s an asset I can use more often. But that’s mostly because you have a set schedule that you’re taking steps towards each day.
SEO is all about seeding knowledge. You have to test all the different options in your free time, and you might have to spend the first weeks of 2021 establishing the next phases of your SEO program.
If SEO isn’t the right marketing tool for you, let’s find out about SEO for free.
Yes, I don’t recommend the