The terms “newsletter” and “email marketing” are often used synonymously, yet they are not. Today, we offer you to understand the difference between the 2 to use them wisely.
Now you will know why you have every interest in developing an effective email marketing strategy beyond sending a newsletter!
This is an informative email sent to previously subscribed recipients. It can be daily, weekly, monthly, but also one-off. It all depends on the sector of activity and the information provided. The newsletter is not intended to sell or prospect, it is above all a means of informing.
Far beyond being a simple email, it is a marketing strategy for marketing, prospecting or even building loyalty. With real involvement, email marketing turns out to be effective and sales are felt. If you are one of those people who keep pushing the switch to email marketing, then if you’re looking for results, you should rethink your strategy.